TORRANCE, Calif. – October 25, 2018 – The American Youth Soccer Organization (AYSO) and Albertsons Companies Inc. are pleased to announce that they have entered into a sponsorship agreement to bring Albertsons’ O Organics® product line to AYSO and its youth soccer teams.

AYSO has made it an intentional focus to partner with brands and organizations whose missions and value tenets align with the organization. The addition of O Organics to AYSO’s sponsor program will further enhance AYSO’s desire to both educate and provide its membership base with healthy and affordable food options.

“AYSO is pleased to enter into our new partnership with O Organics as the Official Organic Food of AYSO. O Organics shares a common value base with AYSO in promoting a healthy lifestyle and eating habits for the benefit of youth players and their families,” said Mike Hoyer, AYSO’s National Executive Director.  “We believe they will be a wonderful complement to our organization’s mission and goal to provide a world class youth soccer program.”

“We know that the families who support the players of AYSO care deeply about providing their loved ones with nourishment they can trust,” said Geoff White, President of Albertsons Companies’ Own Brands. “O Organics brand is the right fit for AYSO families and teams that are focused on healthy eating. We believe in Organic for All™, as much as AYSO believes in Everyone Plays®.”

As an Official Sponsor of AYSO, O Organics products will be distributed to AYSO regions throughout the country. O Organics will host a nationwide sweepstakes for the membership and will also be promoted to AYSO’s audience through several communication methods, including, social media, email blasts, local and national events and PLAYSOCCER Magazine.

O Organics® is Albertsons Companies’ exclusive organic brand. O Organics products reflect uncompromising purity and quality, from the pure source of the food to the purity of what you are eating. The line features more than 1,000 products, all of which carry the USDA-certified organic seal.


About American Youth Soccer Organization (AYSO)

Established in 1964, AYSO is a national non-profit organization that develops and delivers quality youth soccer programs, which promote a fun, family environment based on AYSO’s Six Philosophies: Everyone Plays®, Balanced Teams, Open Registration, Positive Coaching, Good Sportsmanship, and Player Development. Today, AYSO has 1.6 million players, parents, siblings and volunteers. For more information, please visit


About Albertsons Companies Inc.

Albertsons Companies is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. We operate stores across 35 states and the District of Columbia under 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs, as well as meal kit company Plated based in New York City. Albertsons Companies is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2017 alone, along with the Albertsons Companies Foundation, the company gave nearly $300 million in food and financial support. These efforts helped millions of people in the areas of hunger relief, education, cancer research and treatment, programs for people with disabilities and veterans outreach. For more information, please visit



For more information, contact:

Yvonne Lara

(424) 221-7971