
Dan Howald
NATIONAL VICE PRESIDENT, MARKETING & GROWTH
[email protected]
Personal Information:
- Married to Allison, 28 years; children Amanda (25), Jason (22);
- Cat AJ (17), Dog Zoey (8).
- Native of Philadelphia (avid follower of its sports teams, including the one that recently one a championship in the other kind of football)
- BA Communication Arts, Hofstra University. Minors – Political Science, Music.
- Resides in Garrison, NY
Current AYSO Roles:
- U5 Master Coach, Region 455 (since 2010)
- VIP Head Coach, Region 455 (since 2006)
- Section 3 Marketing Director (since 2010)
AYSO Experience:
- Region 455:
- Coach, starting 1998
- Regional Coach Administrator, 2001-03
- Regional Commissioner, 2003-07 (~580 players)
- Area 3T Director, 2007-2010
- Chair, AYSO National Marketing Commission, 2007-2015
- AYSO Crisis Response Team 2012-14
- U4/Playground Task Force, 2015-2016
AYSO Certifications:
- Intermediate Coach
- Regional Referee
- Safe Haven
- Management Instructor
- Coach Instructor
AYSO Achievements:
Initiated Region 455 VIP program
Initiated Region 455 AYSO Scholarship for graduating
HS Seniors
Platinum Area, 2007-2010
Expo Workshop Instructor, 2008–present
NAGM – Marketing Presenter, 2012-14
AYSO Marketing Commission Initiatives/Programs Led:
Fielding/interpretation of brand attitude and
awareness research
Brand Positioning Study – implementation program to embrace AYSO’s marketplace perception (“Rec is Not
a Four Letter Word”)
Nationwide player programs survey – creation,
deployment, analysis
AYSO 50th Anniversary/”Project Gold” Task Team: Sponsorship, marketing and events development/deployment
Section Meetings re-branding (now AYSO Expo)
Fourth of July “Official Sponsor” concept
development/implementation
Created several original Marketing workshops for Expos.
Other Volunteer Work:
Former Coach, Little League Baseball, CYO Basketball
Former Team Parent, Patriots FC (ENY/USYS Premier League)
The TicTocStop Foundation / Camp Carton, for Children
with Tourette’s
NYC District 39 Participatory Budgeting Program.
Professional Experience
Advertising & Marketing Communications Professional for 30+ years, overseeing strategy and execution for brands such as Marriott, Kellogg’s, Fisher-Price, Nabisco, LifeSavers, Del Monte, and many more.
Currently: Director, Digital & Social Media Intelligence, SMA NYC. Developed and built practice area, focusing on using analytics to develop insights that inspire creativity and results.