TORRANCE, CA. (February 2019) — The American Youth Soccer Organization (AYSO) is excited to announce a new uniform and retailer partnership with New Balance and SOCCER.COM for their AYSO United nationwide club. This new partnership was unveiled at the recent United Soccer Coaches Convention in Chicago this January.
“AYSO United’s growth success has exceeded expectations and partnering with New Balance and Soccer.com will continue to raise our brand profile to build upon that success,” shared Mike Hoyer, National Executive Director, AYSO. “We look forward to working and growing with two established brands in the marketplace that share the same foundational values as AYSO and AYSO United.”
AYSO has made it an intentional focus to partner with brands and organizations whose missions and value align with the organization. The new partnership with New Balance and Soccer.com will further enhance AYSO United’s vision to create an environment that is focused on the development of the player, technically, tactically and socially, to bring out the best in the player and club.
“We are thrilled to support an elite organization such as AYSO. A premium organization like this deserves to wear only the best in footwear and custom apparel, and that’s what we provide. Our brands are a natural fit and we look forward to seeing them represent the New Balance brand on the pitch,” said Doug Liberta, GM Team Sports Sales.
SOCCER.COM Co-Founder Mike Moylan shared “We’re elated to partner with AYSO United, a group of people we’ve long admired. As a family-owned business, we are fueled by our love of soccer and our belief in all the good that comes from being part of a team, which makes joining forces with AYSO United very exciting.
AYSO United shares our same passion for sportsmanship, positive encouragement and teamwork on and off the field. Our SOCCER.COM family is excited to team up with AYSO United, and we look forward to helping grow the game together.”
The new kits will have their official debut when AYSO United kicks off their 2019 season this Spring/Summer across the country.
Established in 1964, AYSO is a national nonprofit organization that develops and delivers quality youth soccer programs, which promote a fun, family environment based on AYSO’s Six Philosophies: Everyone Plays®, Balanced Teams, Open Registration, Positive Coaching, Good Sportsmanship, and Player Development. Today, AYSO has 1.6 million players, parents, siblings and volunteers. For more information, visit www.AYSO.org.
ABOUT NEW BALANCE
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about New Balance, please visit www.newbalance.com.
Founded by soccer players for soccer players, SOCCER.COM was created over 35 years ago by a family who loves and lives the game. Today, SOCCER.COM continues to be a family-owned business fueled by an unrelenting passion for our sport. At our core, SOCCER.COM is a community of players, coaches and fans who celebrate and work to grow the game in everything we do.