AYSO and CUP NOODLES® VERY VEGGIE® ENTER INTO SPONSORSHIP AGREEMENT

TORRANCE, Calif. – August, 2019 – The American Youth Soccer Organization (AYSO) and Nissin Foods® are pleased to announce that they have entered into a sponsorship agreement to bring Cup Noodles Very Veggie to AYSO members.

AYSO has made it an intentional focus to partner with brands whose missions and values align with the organization. Nissin Foods has demonstrated a renewed commitment to healthier options through Cup Noodles Very Veggie, which has a significant reduction in sodium content, removed artificial flavors and no added MSG, as well as a substantial increase in vegetable content. All are in step with AYSO’s desire to educate and provide its membership with healthy and affordable food options.

“AYSO is happy to partner with companies like Nissin Foods who share a common value base with AYSO in promoting an active lifestyle and healthy eating habits for the benefit of youth players and their families,” said Matt Winegar, AYSO’s Interim National Executive Director.

“We are thrilled to partner with AYSO to help serve youth and familes across the country. Cup Noodles Very Veggie is loaded with veggies to make both parents and kids feel good that they have the delicious fuel they need to keep them going through soccer, homework, and all of their daily activities,” said Jackie Park, Vice President of Marketing for Nissin Foods.

As a sponsor of AYSO, Cup Noodles Very Veggie samples were distributed to both parents and players at the recent Sigi Schmid AYSO Open Cup event this past June and they will also provide an exclusive offer for AYSO members later this fall.

Cup Noodles Very Veggie features a full serving of veggies, including a mix of edamame, carrots, broccoli, corn, green beans, bok choy, and red bell pepper while maintaining the same great noodle taste fans have adored for decades.

 

About American Youth Soccer Organization (AYSO)

Established in 1964, AYSO is a national non-profit organization that develops and delivers quality youth soccer programs, which promote a fun, family environment based on AYSO’s Six Philosophies: Everyone Plays®, Balanced Teams, Open Registration, Positive Coaching, Good Sportsmanship, and Player Development. Today, AYSO has 1.6 million players, parents, siblings and volunteers. For more information, please visit www.AYSO.org.

About Nissin Foods Company, Inc.

Nissin Food Products Co. Ltd. was established in 1958 by Momofuku Ando, who invented the first instant ramen noodle in Japan. In 1970, they established Nissin Foods (USA) Co., Inc. in Gardena, California introducing ramen noodles to U.S. consumers. In 1971, the company invented Cup Noodles, and revolutionized the industry by making it possible to package, prepare and serve noodles all in the same container. For over 60 years, Nissin Foods has been providing consumers with quick and delicious meal solutions.

In the U.S., Nissin Foods USA develops and markets a variety of products including Top Ramen®, Cup Noodles®, Cup Noodles Very Veggie™, Hot & Spicy, Chow Mein, Ramen Bowl, RAOH®, and Souper Meal®, uniquely positioning them to meet the needs of today’s busy lifestyles. The company’s corporate philosophy inspires commitment to taste, convenience and quality.

 

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