AYSO Unveils New Strategic Plan
A five year “check-up” to the AYSO Strategic Plan has been approved by the AYSO National Board of Directors at a special meeting held Sept. 29. You can review both the update and the original plan here.
In the new 2012 AYSO Strategic Plan Restatement, three priorities emerged for the organization to focus on for the next three years: Volunteer Development, Structure and Governance, and Growth.
Three work groups that combine volunteers and national staff have been assigned to each of these priorities to develop goals, objectives, strategies and tactics to drive these areas of focus forward. Over the next few weeks, they will be reaching out to Region and Area leadership for input, guidance and feedback. Developing metrics of success is a key part of ensuring the effectiveness of the planning process, so getting accurate baseline information directly from the membership is critical.
“Through many months of addressing hard questions; looking at things differently and objectively; seeing distant things as if they were close and taking a distance view of close things; and by listening and valuing the opinions, thoughts and ideas of others, we have arrived with our restated vision for the future of AYSO,” said AYSO President Paula Berriz in unveiling the 2012 restatement of the Strategic Plan.
Developed in 2007, the AYSO Strategic Plan was created jointly by the organization’s leadership team of the NBOD, Section Directors, Special Directors and executive staff to look into the future and develop goals, objectives, strategies and tactics for the organization’s development over 25 years. Just some of the outcomes of the 2007 planning process have included the development of extended play opportunities for AYSO players that became the EXTRA program, a dramatic expansion of AYSO’s digital and social media, the addition of Player Development as a sixth philosophy and professional research on the AYSO brand and parent attitudes.
As with all plans, however, they must periodically be revisited and adjustments made to accommodate market and organizational changes, new priorities and changing circumstances. President Berriz made this a top priority for her second term and led the process of focusing the leadership team on this review.
New updates and information will be added regularly to the Strategic Planning channel on AYSO.org
and announcements of their availability will be included in The Commish
and AD Report